Services and Packages
Hobart-based web design and Shopify development for Tasmania businesses
We're not a big agency. We're a Hobart operator who's built and sold multiple businesses online. You get direct access to someone who's actually done this before—scaled businesses from zero to 60,000 customers and a $25M IPO.
Three packages designed for where you're at right now.
Online Launch | $1,500
Perfect for service businesses who need leads, not e-commerce.
A professional website that works on phones, captures enquiries, and shows up on Google. No fluff, no ongoing fees unless you want them.
What you get:
- Single or multi-page website (up to 5 pages)
- Mobile-responsive design
- Contact form with email notifications
- Google Business Profile setup and optimisation
- Basic local SEO (Hobart/Tasmania focused)
- 30 days post-launch support
- Hosting included for first year
Who this is for:
Trades and contractors, consultants and coaches, professional services, local businesses needing online presence—anyone who doesn't sell products online.
Timeline: 1-2 weeks
Ideal for: Plumbers, electricians, landscapers, consultants, coaches, therapists, photographers, financial advisors, lawyers, accountants.
Not sure if this fits? Contact us and we'll tell you straight.
Online Growth | $3,000
For businesses testing online sales or transitioning from markets/pop-ups.
A proper Shopify store that takes payments, manages inventory, and makes you look like you've been doing this for years. Everything you need to start selling, nothing you don't.
What you get:
- Complete Shopify store setup
- Professional theme customisation
- Up to 20 products added with descriptions
- Payment gateway integration (Stripe, PayPal, etc.)
- Australia Post shipping integration
- Basic Google Business setup and local SEO
- Mobile shopping optimisation
- 2 weeks post-launch support
- Email support and troubleshooting
Who this is for:
Market stallholders moving online, makers testing online sales, small product ranges (under 20 items), businesses starting e-commerce, pop-up shops wanting permanence.
Timeline: 2-3 weeks
Ideal for: Artisan food producers, coffee roasters, makers, artists with limited range, wellness product startups, small retailers.
Ready to get started? Let's talk.
Online Enterprise | $5,000
For established retailers ready to scale online properly.
Everything in Online Growth, plus strategic positioning, better copy, email marketing automation, and proper analytics. This is for businesses serious about online revenue, not just ticking a box.
What you get (everything in Online Growth, plus):
- Strategic discovery session (understand your business, customers, margins)
- Custom homepage copywriting focused on conversion
- Up to 50 products with SEO-optimised descriptions
- Advanced shipping rules (weight-based, location-based, free shipping thresholds)
- Email marketing platform setup (Klaviyo or Mailchimp)
- Abandoned cart recovery automation
- Google Analytics 4 integration with custom dashboard
- Facebook Pixel and conversion tracking
- Product photography guidelines and support
- 1 month post-launch optimisation support
- Priority email and phone support
Who this is for:
Established retailers with proven demand, businesses generating $50k-$500k revenue, multiple product lines (20-50+ items), serious about online as revenue channel, want strategic partner not just builder.
Timeline: 4-6 weeks
Ideal for: Specialty food businesses, wellness brands, art galleries, education providers, established makers, premium lifestyle brands.
This sounds like you? Book a discovery call.
Add-Ons & Ongoing Support
Content & SEO Package | $750
- 5 blog posts or product guides (SEO optimised)
- Keyword research for Tasmania market
- Google Business optimisation
- Local directory submissions
Photography Support | $500
- Product photography guidelines
- Lighting and setup advice
- Image editing and optimization (up to 20 photos)
- Mobile phone photography training
Ongoing Optimisation | $500/month
- Monthly A/B testing and conversion tweaks
- Performance monitoring and reporting
- Email marketing optimisation
- Priority support and maintenance
- Google Business updates
Need something custom? We've built businesses across health, food, wellness, education, and arts. If it's within our expertise, we'll make it work.
Why Choose Gumboot Digital?
We're operators, not just designers.
Built and sold multiple e-commerce businesses. Published author. 30+ years entrepreneurial experience. We understand margins, shipping costs, what actually converts—because we've done it ourselves.
Hobart-based, Tasmania-focused.
We know local markets, understand Tasmanian businesses, and specialise in the sectors where we've got real runs on the board: food, wellness, education, arts.
Fast and effective.
We build sites that work in weeks, not months. No endless revisions, no project manager layers. You deal directly with the person building your site.
No BS strategy.
We understand Google Business setup, local SEO, shipping configurations, payment gateways, and conversion optimisation. Not because we learned it—because we've run these businesses.
Our Process
1. Discovery Call (30 minutes, free)
We talk about your business, current situation, and what success looks like. If we're not the right fit, we'll tell you straight.
2. Proposal & Agreement (1-3 days)
Clear scope, timeline, and investment. No surprises.
3. Build & Feedback (2-6 weeks depending on package)
We build, you review, we refine. Weekly updates. Direct communication.
4. Launch & Support (2-4 weeks post-launch)
We're here while you learn the system. Email, phone, screen sharing—whatever you need.
Frequently Asked Questions
Do you offer payment plans?
Yes. 50% deposit, 50% on completion for all packages. For Online Enterprise package, we can split into 3 payments.
What if I need changes after launch?
All packages include post-launch support (2-4 weeks depending on package). After that, hourly rate is $120/hour or join ongoing support at $500/month.
Can you migrate my existing site to Shopify?
Yes. Migration is $750-$1,500 depending on current platform and product count. We'll audit first and give you exact quote.
Do you work with businesses outside Tasmania?
Yes, we work Australia-wide remotely. Tasmania and Hobart businesses get priority and can meet in person.
What if I only have 5 products now but want to grow?
Start with Online Growth, we'll build it to scale. You can add products yourself, or we can add them at $25/product.
I'm not tech-savvy. Can I manage this myself?
Shopify is built for non-technical people. We'll train you, provide documentation, and support you. If you can send an email, you can manage a Shopify store.
What platforms do you build on?
Shopify for e-commerce. Custom builds for service websites (faster, cheaper, better than WordPress). We don't do Wix, Squarespace, or WordPress e-commerce—they don't perform well enough.
Why Shopify instead of WooCommerce/WordPress?
Better performance, more secure, easier to manage, better support, mobile-optimised out of the box. We've built on both—Shopify wins for e-commerce every time.
Industries We Specialise In
We don't work with everyone. We focus on purpose-driven businesses where we've got real experience:
- Health & Wellness: Supplements, organic products, fitness, hemp/CBD
- Food & Beverage: Specialty coffee, artisan food, organic produce, farm products
- Education: Online courses, workshops, art schools, coaching
- Arts & Creative: Galleries, artists, makers, designers
- Purpose-Driven Brands: Sustainable, ethical, values-led businesses
Outside these areas? We'll tell you upfront if we're not the right fit.
Not Right For You If...
We're honest about who we can help and who we can't.
We're NOT for you if:
- You want the absolute cheapest option
- You need it done tomorrow
- You're looking for a template site
- You want to DIY everything yourself
- You view your website as a commodity
- You're outside our industry expertise and won't take guidance
We ARE for you if:
- You value quality and strategy over speed
- You want someone who's actually done this before
- You're in food, wellness, education, or arts
- You're ready to invest properly in online presence
- You want a partner, not just a vendor
Ready to Start?
Let's have a 30-minute discovery call.
We'll talk about your business, what's working, what's not, and whether we're a good fit. No pressure, no sales pitch—just honest conversation.
Or email: hello@gumbootdigital.com
Phone: 0431 670 123
Based in Hobart, serving Tasmania and Australia-wide.