Food & Beverage Web Design
Food & Beverage Web Design Tasmania | Shopify for Food Businesses
Hobart-based Shopify and web design specialists for Tasmania food and beverage businesses
We build e-commerce that works for artisan food producers, specialty coffee roasters, organic farms, breweries, distilleries, and premium food brands across Tasmania and Australia.
The difference? We've actually done this. We understand farmers' market to online transitions, perishable product logistics, margin pressures, food safety compliance, and how to sell premium food online without competing on price.
Why Food & Beverage Businesses Choose Us
We understand your world.
We've built e-commerce for hemp food products (13 Seeds - scaled to 60,000+ customers), organic tea companies (Tasmanian Tea Company - sold for six figures), and we understand the unique challenges of selling food online in Australia.
What we know that generic web designers don't:
- How to structure shipping for perishables without killing your margins
- Product photography that makes food look as good as it tastes
- Compliance requirements for health claims and ingredient lists
- How to communicate provenance and story (what sells premium food)
- Subscription models for regular customers (coffee, meal kits, CSA boxes)
- Managing seasonal product availability
- Wholesale vs retail pricing structures
- Australia Post refrigerated shipping integration
Food & Beverage Businesses We Work With
Specialty Coffee Roasters
Subscription models, wholesale ordering portals, retail sales, roast-to-order systems, tasting notes and origin stories that sell.
Artisan Food Producers
Jams, preserves, sauces, baked goods, chocolates, cheese makers. Product catalogues that communicate craft and quality.
Organic & Regenerative Farms
Direct-to-consumer farm boxes, CSA memberships, seasonal product management, farmer stories that build connection.
Breweries & Distilleries
Online bottle shops, tasting room bookings, merchandise, age verification, venue event management.
Specialty Food Importers & Distributors
B2B wholesale portals, retail e-commerce, product education, supplier relationships.
Premium Food Brands
Health foods, superfoods, supplements, protein products, organic snacks. Compliance-aware, conversion-focused design.
Common Challenges We Solve
"We're selling at farmers' markets but need to scale online"
We specialise in this exact transition. We'll build your online presence whilst preserving the authenticity and story that works at markets. You'll keep your existing customers and reach new ones across Australia.
"Shipping costs are eating our margins"
We configure smart shipping rules: weight-based calculations, free shipping thresholds that increase average order value, local pickup options, and Australia Post integration that doesn't overcharge or undercharge.
"Our products are seasonal - how do we manage that online?"
Shopify inventory management that shows "available from [date]" or "sold out - back in season", pre-order capabilities, and email notifications when products return.
"How do we communicate our story and provenance?"
Product pages that tell the story: where it's grown, how it's made, who makes it, why it matters. Photography and copy that sells the experience, not just the product.
"We need wholesale and retail pricing"
Separate wholesale portal with tiered pricing, minimum order quantities, and trade customer management. Or simple discount codes for trade accounts.
"Food safety and compliance requirements"
Ingredient lists, allergen warnings, nutritional information, health claim compliance, organic certification display - all structured properly.
Our Food & Beverage E-commerce Services
Online Growth | $3,000
Perfect for farmers' market vendors and small producers going online
- Shopify store setup with food-appropriate theme
- Up to 20 products with descriptions and compliance info
- Australia Post shipping integration with weight-based pricing
- Product photography guidelines for food
- Basic SEO for local food searches
- Payment gateway setup (Stripe, PayPal)
- Mobile-optimised shopping experience
- 2 weeks delivery, 2 weeks post-launch support
Online Enterprise | $5,000
For established food businesses ready to scale systematically
- Everything in Online Growth, plus:
- Strategic discovery session (understand your business, margins, story)
- Custom homepage copywriting that sells your provenance
- Up to 50 products with SEO-optimised descriptions
- Advanced shipping rules (free shipping thresholds, express options)
- Email marketing automation (abandoned cart, customer winback)
- Subscription product setup (coffee subscriptions, CSA boxes)
- Google Analytics 4 with e-commerce tracking
- Product photography support and editing
- Wholesale portal setup (if needed)
- 1 month post-launch optimisation support
Chief Digital Officer | Custom Pricing
For food businesses doing $250K-$5M revenue
- Monthly retainer partnership
- Ongoing conversion optimisation and A/B testing
- Seasonal campaign management
- Email marketing strategy and execution
- Product launch support
- Performance monitoring and monthly reporting
- Strategic growth planning
- No lock-in contracts
View full service details and pricing →
Food E-commerce Add-Ons
Product Photography Package | $500
On-site food photography session (Hobart/Tasmania), styling guidance, editing and optimisation for up to 20 products. Make your food look as good as it tastes.
Subscription Setup | $750
Monthly coffee subscriptions, CSA box memberships, regular delivery programs. Automated billing, customer management, flexible pause/cancel options.
Wholesale Portal | $1,000
Separate login for trade customers, tiered pricing, minimum order quantities, bulk discount rules, trade-only products.
Recipe & Content Creation | $750
5 SEO-optimised recipe blog posts or product guides featuring your ingredients. Drives organic traffic and positions you as an authority.
Tasmania Food Business Success Stories
13 Seeds Hemp Farm
Built direct-to-consumer e-commerce platform for hemp food products. Scaled from zero to 60,000+ online customers. Company achieved $25M IPO valuation. We understand high-growth food e-commerce.
Tasmanian Tea Company
Developed integrated pop-up retail and online sales platform for organic tea business. Successfully built and sold business for six figures. We know how to make premium tea profitable online.
More detailed case studies available on request.
Why Tasmania Food Businesses Trust Us
We're Hobart-based and understand the local market.
We know Tasmania's food scene, the challenges of shipping from an island, the opportunities in provenance and premium positioning, and how to sell "Tasmanian-made" as a competitive advantage.
We're operators, not just designers.
We've built and sold food businesses. We understand cost of goods, shipping margins, wholesale vs retail dynamics, seasonal cash flow, and what actually makes a food business profitable online.
We work fast.
Most food businesses need to get online quickly - new season starting, market opportunity, or competitor pressure. We build in weeks, not months.
We speak your language.
HACCP, organic certification, farmers' markets, wholesale minimums, SKU management, expiry date tracking, seasonal produce - we understand the terminology and the reality behind it.
Frequently Asked Questions - Food E-commerce
Can you handle refrigerated/frozen shipping?
Yes. We integrate with Australia Post refrigerated shipping options and can set up rules that only allow cold chain shipping during certain months or to certain postcodes.
How do we handle product expiry dates?
Inventory management with expiry date tracking, automated low-stock alerts, and "best before" information displayed on product pages where relevant.
What about organic certification logos?
We'll display your ACO, NASAA, or other certification logos prominently and link to your certification details where required for compliance.
Can customers choose delivery dates?
Yes. We can set up delivery date selection at checkout - critical for fresh food businesses that roast/bake/pack to order.
How do we manage pre-orders for seasonal products?
Shopify apps that allow pre-orders with expected availability dates, automated email notifications when products ship, and deposit payment options if needed.
Can we sell gift boxes and hampers?
Absolutely. We'll set up product bundles, gift messaging options, and special gift packaging notes at checkout.
What about wholesale customers?
We can create a separate wholesale section with tiered pricing, or use discount codes for trade accounts. Full wholesale portal available as add-on.
Get Started
Let's have a 30-minute discovery call.
We'll talk about your food business, your current sales channels, what's working at markets or in retail, and how to translate that online. No pressure, no sales pitch - just honest conversation about whether we're a good fit.
Or email: terrymemory@gmail.com
Phone: 0431 670 123
Based in Hobart, Tasmania | Serving food businesses Australia-wide
Related Services
Also specialising in: