Health & Wellness Web Design
Health & Wellness Web Design Tasmania | Shopify for Health Businesses
Hobart-based Shopify and web design specialists for Tasmania health and wellness businesses
We build e-commerce that works for supplement brands, organic health products, fitness businesses, wellness practitioners, hemp/CBD companies, and health-focused retailers across Tasmania and Australia.
The difference? We've actually done this. We scaled 13 Seeds Hemp Farm from zero to 60,000+ customers and a $25M IPO. We understand health product compliance, therapeutic goods regulations, how to communicate benefits without making illegal claims, and what converts health-conscious buyers.
Why Health & Wellness Businesses Choose Us
We understand your compliance challenges.
We've built e-commerce for hemp food products (navigating TGA regulations), supplements, organic health brands, and wellness businesses. We know the line between education and therapeutic claims. We understand AUST L numbers, ingredient disclosure, and how to sell health products online in Australia legally.
What we know that generic web designers don't:
- TGA compliance for supplements and therapeutic goods
- How to communicate benefits without making prohibited health claims
- Ingredient transparency that builds trust with health-conscious buyers
- Subscription models for supplement replenishment
- Third-party testing and certification display (organic, lab-tested, etc.)
- Educational content that sells without illegal claims
- Managing wholesale and practitioner pricing
- Age verification for restricted products
Health & Wellness Businesses We Work With
Supplement Brands
Vitamins, minerals, herbal supplements, protein powders, nootropics. Compliance-aware product pages, subscription models, education without illegal claims.
Hemp & CBD Products
Hemp foods, CBD oils, wellness products. TGA compliance, age verification, therapeutic vs wellness positioning, education-focused content.
Organic & Natural Health Products
Natural skincare, essential oils, herbal remedies, superfoods. Ingredient transparency, certification display, provenance storytelling.
Fitness & Performance Nutrition
Pre-workout, recovery supplements, sports nutrition, meal replacements. Performance claims done properly, athlete endorsements, training content.
Wellness Practitioners
Naturopaths, nutritionists, health coaches selling products alongside services. Professional credibility, practitioner-only products, client portals.
Health Equipment & Devices
Fitness equipment, wellness devices, health monitoring tools. Product education, comparison guides, warranty information.
Common Challenges We Solve
"How do we communicate benefits without breaking TGA rules?"
We write product copy that educates about ingredients, traditional uses, and mechanisms - without making therapeutic claims. We know the difference between "supports" and "treats". We've done this successfully for regulated health products.
"We need subscription for repeat customers"
Monthly supplement subscriptions with flexible delivery schedules, easy pause/skip options, subscriber-only pricing, and automated replenishment reminders. Increases customer lifetime value and creates predictable revenue.
"Our customers want ingredient transparency"
Detailed ingredient lists, third-party lab testing results, certification logos (organic, GMP, vegan, etc.), sourcing information, and "what's NOT in it" transparency that health-conscious buyers demand.
"We sell to both consumers and practitioners"
Separate practitioner portal with wholesale pricing, minimum order quantities, and practitioner-only products. Or tiered pricing based on customer type. Professional credentialing verification if needed.
"How do we rank for health searches without false claims?"
Educational blog content about ingredients, wellness topics, and health science - optimised for search but compliant with regulations. We know how to get traffic without making illegal therapeutic claims.
"Age verification for restricted products"
Age gate implementation for products restricted to 18+, terms and conditions acceptance, and compliant purchasing processes.
Our Health & Wellness E-commerce Services
Online Growth | $3,000
Perfect for health startups and practitioners selling products
- Shopify store setup with health-appropriate theme
- Up to 20 products with compliant descriptions
- Payment gateway setup (Stripe, PayPal)
- Australia Post shipping integration
- Age verification if required
- Basic SEO for health product searches
- Mobile-optimised shopping experience
- 2 weeks delivery, 2 weeks post-launch support
Online Enterprise | $5,000
For established health brands ready to scale
- Everything in Online Growth, plus:
- Strategic discovery session (understand your compliance needs, market positioning)
- Custom homepage copywriting that sells benefits compliantly
- Up to 50 products with SEO-optimised, compliant descriptions
- Subscription product setup (monthly supplement deliveries)
- Email marketing automation (welcome series, replenishment reminders)
- Advanced shipping rules and free shipping thresholds
- Google Analytics 4 with e-commerce tracking
- Product photography guidelines for supplements/health products
- Practitioner portal setup (if needed)
- 1 month post-launch optimisation support
Chief Digital Officer | Custom Pricing
For health businesses doing $250K-$5M revenue
- Monthly retainer partnership
- Ongoing conversion optimisation and A/B testing
- Compliant content creation and SEO strategy
- Email marketing strategy and execution
- Product launch support
- Performance monitoring and monthly reporting
- Strategic growth planning
- No lock-in contracts
View full service details and pricing →
Health E-commerce Add-Ons
Subscription Setup | $750
Monthly supplement subscriptions, automated replenishment, flexible delivery schedules, subscriber-only pricing, easy pause/cancel options.
Practitioner Portal | $1,000
Separate login for health practitioners, wholesale pricing, practitioner-only products, minimum order quantities, professional verification.
Compliance Content Review | $500
Review of all product descriptions and marketing copy for TGA compliance, therapeutic claims audit, recommendations for compliant alternatives.
Health Blog Content | $750
5 SEO-optimised educational blog posts about ingredients, wellness topics, or health science. Compliant content that drives organic traffic and builds authority.
Tasmania Health Business Success Story
13 Seeds Hemp Farm
Built complete direct-to-consumer e-commerce platform for hemp food products. Navigated complex TGA regulations and hemp product compliance requirements. Scaled from zero to 60,000+ online customers. Led digital marketing and e-commerce operations through $3M+ capital raise and $25M IPO.
We understand:
- Regulatory compliance for emerging health product categories
- How to educate customers about new ingredients (hemp was new to Australian market)
- Building trust with health-conscious, ingredient-focused buyers
- Scaling health e-commerce from startup to major brand
- Managing rapid growth whilst maintaining product quality and customer service
More detailed case studies available on request.
Why Tasmania Health Businesses Trust Us
We're Hobart-based and understand the local market.
We know Tasmania's wellness scene, the opportunities in clean/green positioning, and how to leverage Tasmania's reputation for purity and quality in health products.
We've actually built a major health brand.
13 Seeds wasn't theory - it was real compliance challenges, real scaling problems, real customer acquisition. We've done what we're helping you do.
We understand the science and the regulations.
We can talk ingredients, mechanisms of action, clinical studies - but we also know where the legal line is and how to stay on the right side of it.
We work fast and smart.
Health businesses move quickly - new research, new regulations, new competitors. We build in weeks, not months, so you can capitalise on opportunities.
Frequently Asked Questions - Health E-commerce
Can you help with TGA compliance?
We understand TGA regulations for supplements and therapeutic goods. We'll write compliant product descriptions and advise on what can and can't be said. However, for listed or registered therapeutic goods, we recommend final review by your regulatory consultant.
How do subscriptions work for supplements?
Customers subscribe to monthly deliveries, we automate billing and shipping. They can pause, skip, or cancel anytime. You get predictable recurring revenue and higher customer lifetime value.
Can we sell practitioner-only products?
Yes. We can create a separate section requiring practitioner login/verification, with wholesale pricing and professional-only products hidden from general public.
How do we display certifications?
We'll prominently display your organic certification, GMP compliance, third-party testing logos, vegan/allergen-free badges, and any other trust markers that matter to health buyers.
What about sensitive health topics?
We write educational content that's informative without being sensational, scientific without being dry, and helpful without making therapeutic claims. We understand how to discuss health topics responsibly online.
Can customers upload prescriptions or practitioner recommendations?
Yes, we can set up secure document upload for products requiring practitioner recommendation or prescription verification.
How do we handle auto-ship and replenishment?
Shopify subscription apps allow automatic reordering based on customer preferences. We'll set up reminders before renewal, easy management portal, and flexible scheduling.
Get Started
Let's have a 30-minute discovery call.
We'll talk about your health products, compliance requirements, target market, and how to build e-commerce that grows your business without regulatory headaches. No pressure, no sales pitch - just honest conversation about whether we're a good fit.
Or email: hello@gumbootdigital.com
Phone: 0431 670 123
Based in Hobart, Tasmania | Serving health businesses Australia-wide
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